# The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation

> Research article (Journal of the Academy of Marketing Science, 2021) · cited 133× · AI/ML

**Wikidata**: [openalex:W3183774399](https://www.wikidata.org/wiki/openalex:W3183774399)  
**Source**: https://4ort.xyz/entity/the-use-of-net-promoter-score-nps-to-predict-sales-growth-insights-from-an-empirical-investigation