# THE USE OF IMPORTANCE-PERFORMANCE ANALYSIS TO MEASURE THE SATISFACTION OF TRAVEL AGENCY FRANCHISEES

> Research article (Revista de Administração de Empresas, 2017) · cited 10× · AI/ML

**Wikidata**: [openalex:W2592636229](https://www.wikidata.org/wiki/openalex:W2592636229)  
**Source**: https://4ort.xyz/entity/the-use-of-importance-performance-analysis-to-measure-the-satisfaction-of-travel-agency-franchisees