# The use of artificial intelligence in marketing strategies: Automation, personalization and forecasting

> Research article (Journal of Management World, 2024) · cited 54× · AI/ML

**Wikidata**: [openalex:W4396698517](https://www.wikidata.org/wiki/openalex:W4396698517)  
**Source**: https://4ort.xyz/entity/the-use-of-artificial-intelligence-in-marketing-strategies-automation-personalization-and-forecasting