# The Unfavorable Economics of Measuring the Returns to Advertising*

> Research article (The Quarterly Journal of Economics, 2015) · cited 290× · AI/ML

**Wikidata**: [openalex:W1745376753](https://www.wikidata.org/wiki/openalex:W1745376753)  
**Source**: https://4ort.xyz/entity/the-unfavorable-economics-of-measuring-the-returns-to-advertising