# The transformative impact of big data applications in sport marketing: current and future directions

> Research article (International Journal of Sports Marketing and Sponsorship, 2021) · cited 36× · AI/ML

**Wikidata**: [openalex:W3210056739](https://www.wikidata.org/wiki/openalex:W3210056739)  
**Source**: https://4ort.xyz/entity/the-transformative-impact-of-big-data-applications-in-sport-marketing-current-and-future-directions