# The tortuous evolution of the role of culture in IB research: What we know, what we don’t know, and where we are headed

> Research article (Journal of International Business Studies, 2018) · cited 149× · AI/ML

**Wikidata**: [openalex:W2895939639](https://www.wikidata.org/wiki/openalex:W2895939639)  
**Source**: https://4ort.xyz/entity/the-tortuous-evolution-of-the-role-of-culture-in-ib-research-what-we-know-what-we-dont-know-and-where-we-are-headed