# The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress

> Research article (Journal of Brand Management, 2016) · cited 10× · AI/ML

**Wikidata**: [openalex:W2472375498](https://www.wikidata.org/wiki/openalex:W2472375498)  
**Source**: https://4ort.xyz/entity/the-sweet-taste-of-consistency-in-brand-name-sound-amp-product-label-shapes-investigating-appetitive-responses-in-a-dess