# The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events

> Research article (European Journal of Tourism Research, 2017) · cited 14× · AI/ML

**Wikidata**: [openalex:W2597535452](https://www.wikidata.org/wiki/openalex:W2597535452)  
**Source**: https://4ort.xyz/entity/the-sponsorship-motive-matrix-smm-a-framework-for-categorising-firms-motives-for-sponsoring-sports-events