# The Social Media Influencer and Brand Switching.

> Research article (Lund University Publications Student Papers (Lund University), 2017) · cited 15× · AI/ML

**Wikidata**: [openalex:W2729567804](https://www.wikidata.org/wiki/openalex:W2729567804)  
**Source**: https://4ort.xyz/entity/the-social-media-influencer-and-brand-switching