# The Social Influence in Celebrity Endorsed Promotions: Revisiting the Consumer Perspective

> Research article (Journal of Promotion Management, 2022) · cited 27× · AI/ML

**Wikidata**: [openalex:W4223898050](https://www.wikidata.org/wiki/openalex:W4223898050)  
**Source**: https://4ort.xyz/entity/the-social-influence-in-celebrity-endorsed-promotions-revisiting-the-consumer-perspective