# The Small Predicts Large Effect in Crowdfunding

> Research article (Journal of Consumer Research, 2020) · cited 32× · AI/ML

**Wikidata**: [openalex:W3014774714](https://www.wikidata.org/wiki/openalex:W3014774714)  
**Source**: https://4ort.xyz/entity/the-small-predicts-large-effect-in-crowdfunding