# The Sleepy Consumer and Variety Seeking

> Research article (Journal of Marketing Research, 2019) · cited 48× · AI/ML

**Wikidata**: [openalex:W2906967410](https://www.wikidata.org/wiki/openalex:W2906967410)  
**Source**: https://4ort.xyz/entity/the-sleepy-consumer-and-variety-seeking