# The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically

> Research article (Journal of Business Anthropology, 2015) · cited 12× · AI/ML

**Wikidata**: [openalex:W1761269084](https://www.wikidata.org/wiki/openalex:W1761269084)  
**Source**: https://4ort.xyz/entity/the-senses-in-anthropological-and-marketing-research-investigating-a-consumer-brand-ritual-holistically