# The self-concept life cycle and brand perceptions: An interdisciplinary perspective

> Research article (AMS Review, 2017) · cited 20× · AI/ML

**Wikidata**: [openalex:W2607740906](https://www.wikidata.org/wiki/openalex:W2607740906)  
**Source**: https://4ort.xyz/entity/the-self-concept-life-cycle-and-brand-perceptions-an-interdisciplinary-perspective