# The selection of sales channels considering consumer behavior preferences in a co-branding strategy

> Research article (Electronic Commerce Research and Applications, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4386701638](https://www.wikidata.org/wiki/openalex:W4386701638)  
**Source**: https://4ort.xyz/entity/the-selection-of-sales-channels-considering-consumer-behavior-preferences-in-a-co-branding-strategy