# The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort

> Research article (Journal of the Academy of Marketing Science, 2022) · cited 20× · AI/ML

**Wikidata**: [openalex:W4220928790](https://www.wikidata.org/wiki/openalex:W4220928790)  
**Source**: https://4ort.xyz/entity/the-scarcity-of-beauty-how-and-why-product-aesthetics-mobilize-consumer-acquisition-effort