# The scalar politics of difference: Researching consumption and marketing outside the west

> Research article (Marketing Theory, 2022) · cited 15× · AI/ML

**Wikidata**: [openalex:W4214755043](https://www.wikidata.org/wiki/openalex:W4214755043)  
**Source**: https://4ort.xyz/entity/the-scalar-politics-of-difference-researching-consumption-and-marketing-outside-the-west