# The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations

> Research article (International Journal of Advertising, 2022) · cited 97× · AI/ML

**Wikidata**: [openalex:W4308146649](https://www.wikidata.org/wiki/openalex:W4308146649)  
**Source**: https://4ort.xyz/entity/the-rosy-world-of-influencer-marketing-its-bright-and-dark-sides-and-future-research-recommendations