# The Role of Technology in Improving the Customer Experience in the Banking Sector: A Systematic Mapping Study

> Research article (IEEE Access, 2022) · cited 19× · AI/ML

**Wikidata**: [openalex:W4312506036](https://www.wikidata.org/wiki/openalex:W4312506036)  
**Source**: https://4ort.xyz/entity/the-role-of-technology-in-improving-the-customer-experience-in-the-banking-sector-a-systematic-mapping-study