# The role of swearing in creating an online persona: The case of YouTuber PewDiePie

> Research article (Discourse Context & Media, 2017) · cited 67× · AI/ML

**Wikidata**: [openalex:W2611910680](https://www.wikidata.org/wiki/openalex:W2611910680)  
**Source**: https://4ort.xyz/entity/the-role-of-swearing-in-creating-an-online-persona-the-case-of-youtuber-pewdiepie