# The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing

> Research article (International Journal of Advertising, 2023) · cited 52× · AI/ML

**Wikidata**: [openalex:W4382396356](https://www.wikidata.org/wiki/openalex:W4382396356)  
**Source**: https://4ort.xyz/entity/the-role-of-social-media-followers-agency-in-influencer-marketing-a-study-based-on-the-heuristicsystematic-model-of-info