# The role of social community in influencing purchase intention in live-streaming E-commerce: a social learning theory perspective

> Research article (Marketing Intelligence & Planning, 2025) · cited 16× · AI/ML

**Wikidata**: [openalex:W4406231802](https://www.wikidata.org/wiki/openalex:W4406231802)  
**Source**: https://4ort.xyz/entity/the-role-of-social-community-in-influencing-purchase-intention-in-live-streaming-e-commerce-a-social-learning-theory-per