# The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election

> Research article (Quantitative Marketing and Economics, 2022) · cited 12× · AI/ML

**Wikidata**: [openalex:W4210786499](https://www.wikidata.org/wiki/openalex:W4210786499)  
**Source**: https://4ort.xyz/entity/the-role-of-slant-and-message-consistency-in-political-advertising-effectiveness-evidence-from-the-2016-presidential-ele