# The role of shopping orientation in variety-seeking behaviour

> Research article (Journal of Business Research, 2022) · cited 20× · AI/ML

**Wikidata**: [openalex:W4220940308](https://www.wikidata.org/wiki/openalex:W4220940308)  
**Source**: https://4ort.xyz/entity/the-role-of-shopping-orientation-in-variety-seeking-behaviour