# The role of retail price image in a multi-country context: France and the USA

> Research article (Journal of Business Research, 2015) · cited 43× · AI/ML

**Wikidata**: [openalex:W1450851087](https://www.wikidata.org/wiki/openalex:W1450851087)  
**Source**: https://4ort.xyz/entity/the-role-of-retail-price-image-in-a-multi-country-context-france-and-the-usa