# The role of relevancy in native advertising on social media

> Research article (International Journal of Advertising, 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W4308483801](https://www.wikidata.org/wiki/openalex:W4308483801)  
**Source**: https://4ort.xyz/entity/the-role-of-relevancy-in-native-advertising-on-social-media