# The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets

> Research article (Journal of Business Research, 2017) · cited 96× · AI/ML

**Wikidata**: [openalex:W2762374252](https://www.wikidata.org/wiki/openalex:W2762374252)  
**Source**: https://4ort.xyz/entity/the-role-of-pre-consumption-experience-in-perceived-value-of-retailer-brands-consumers-experience-from-emerging-markets