# THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA

> Research article (ENLIGHTENING TOURISM A PATHMAKING JOURNAL, 2019) · cited 16× · AI/ML

**Wikidata**: [openalex:W2955977399](https://www.wikidata.org/wiki/openalex:W2955977399)  
**Source**: https://4ort.xyz/entity/the-role-of-personal-brand-on-consumer-behaviour-in-tourism-contexts-the-case-of-madeira