# THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS

> Research article (The Journal of Marketing Theory and Practice, 2018) · cited 30× · AI/ML

**Wikidata**: [openalex:W2808153201](https://www.wikidata.org/wiki/openalex:W2808153201)  
**Source**: https://4ort.xyz/entity/the-role-of-online-brand-communties-on-building-brand-equity-and-loyalty-through-relational-benefits