# The role of omnichannel integration and digital value in building brand trust: a customer psychological perception perspective

> Research article (Internet Research, 2024) · cited 16× · AI/ML

**Wikidata**: [openalex:W4399931927](https://www.wikidata.org/wiki/openalex:W4399931927)  
**Source**: https://4ort.xyz/entity/the-role-of-omnichannel-integration-and-digital-value-in-building-brand-trust-a-customer-psychological-perception-perspe