# The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective

> Research article (Marketing Science, 2024) · cited 16× · AI/ML

**Wikidata**: [openalex:W4390911620](https://www.wikidata.org/wiki/openalex:W4390911620)  
**Source**: https://4ort.xyz/entity/the-role-of-messenger-in-advertising-content-bayesian-persuasion-perspective