# The role of leadership in salespeople’s price negotiation behavior

> Research article (Journal of the Academy of Marketing Science, 2017) · cited 53× · AI/ML

**Wikidata**: [openalex:W2764196248](https://www.wikidata.org/wiki/openalex:W2764196248)  
**Source**: https://4ort.xyz/entity/the-role-of-leadership-in-salespeoples-price-negotiation-behavior
