# The Role of Influencer Marketing in Boosting Demand Forecast Accuracy for Saudi Arabian Supply Chains in the E-commerce Sector: A Qualitative Approach

> Research article (2024 International Conference on Decision Aid Sciences and Applications (DASA), 2024) · cited 18× · AI/ML

**Wikidata**: [openalex:W4406522969](https://www.wikidata.org/wiki/openalex:W4406522969)  
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