# The role of immersive technologies in cultural contexts: future challenges from the literature

> Research article (Italian Journal of Marketing, 2024) · cited 12× · AI/ML

**Wikidata**: [openalex:W4391738579](https://www.wikidata.org/wiki/openalex:W4391738579)  
**Source**: https://4ort.xyz/entity/the-role-of-immersive-technologies-in-cultural-contexts-future-challenges-from-the-literature