# The Role of Generative AI and Anthropomorphism in Shaping Conversational Marketing: Creating a Matrix for Future Research

> Research article (The Eurasia Proceedings of Educational and Social Sciences, 2023) · cited 10× · AI/ML

**Wikidata**: [openalex:W4390547714](https://www.wikidata.org/wiki/openalex:W4390547714)  
**Source**: https://4ort.xyz/entity/the-role-of-generative-ai-and-anthropomorphism-in-shaping-conversational-marketing-creating-a-matrix-for-future-research