# The role of effectual networking in small business marketing

> Research article (Journal of Small Business and Enterprise Development, 2019) · cited 19× · AI/ML

**Wikidata**: [openalex:W2981449116](https://www.wikidata.org/wiki/openalex:W2981449116)  
**Source**: https://4ort.xyz/entity/the-role-of-effectual-networking-in-small-business-marketing