# The Role of (Dis)similarity in (Mis)predicting Others’ Preferences

> Research article (Journal of Marketing Research, 2015) · cited 28× · AI/ML

**Wikidata**: [openalex:W2194589325](https://www.wikidata.org/wiki/openalex:W2194589325)  
**Source**: https://4ort.xyz/entity/the-role-of-dis-similarity-in-mis-predicting-others-preferences