# The role of demographic similarity in people's decision to interact with online anthropomorphic recommendation agents: Evidence from a functional magnetic resonance imaging (fMRI) study

> Research article (International Journal of Human-Computer Studies, 2019) · cited 38× · AI/ML

**Wikidata**: [openalex:W2972673192](https://www.wikidata.org/wiki/openalex:W2972673192)  
**Source**: https://4ort.xyz/entity/the-role-of-demographic-similarity-in-people-s-decision-to-interact-with-online-anthropomorphic-recommendation-agents-ev