# The Role of Culture in Sports Sponsorship: an Update

> Research article (Annals of Applied Sport Science, 2019) · cited 15× · AI/ML

**Wikidata**: [openalex:W2899381730](https://www.wikidata.org/wiki/openalex:W2899381730)  
**Source**: https://4ort.xyz/entity/the-role-of-culture-in-sports-sponsorship-an-update