# The role of cross-functional integration in new product development: differences between incremental and radical innovation projects

> Research article (Innovation, 2017) · cited 34× · AI/ML

**Wikidata**: [openalex:W2755534560](https://www.wikidata.org/wiki/openalex:W2755534560)  
**Source**: https://4ort.xyz/entity/the-role-of-cross-functional-integration-in-new-product-development-differences-between-incremental-and-radical-innovati