# The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective

> Research article (Journal of Advertising, 2024) · cited 28× · AI/ML

**Wikidata**: [openalex:W4390509170](https://www.wikidata.org/wiki/openalex:W4390509170)  
**Source**: https://4ort.xyz/entity/the-role-of-consumer-speech-acts-in-brand-activism-a-transformative-advertising-perspective