# The role of consumer data in marketing: A research agenda

> Research article (Journal of Business Research, 2022) · cited 44× · AI/ML

**Wikidata**: [openalex:W4226049898](https://www.wikidata.org/wiki/openalex:W4226049898)  
**Source**: https://4ort.xyz/entity/the-role-of-consumer-data-in-marketing-a-research-agenda