# The role of audience favorability in processing (un)familiar messages: a heuristic-systematic model perspective

> Research article (Human Communication Research, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4380371261](https://www.wikidata.org/wiki/openalex:W4380371261)  
**Source**: https://4ort.xyz/entity/the-role-of-audience-favorability-in-processing-un-familiar-messages-a-heuristic-systematic-model-perspective