# The role of ambiances and aesthetics on millennials’ museum visiting behavior

> Research article (Arts and the Market, 2018) · cited 44× · AI/ML

**Wikidata**: [openalex:W2873071821](https://www.wikidata.org/wiki/openalex:W2873071821)  
**Source**: https://4ort.xyz/entity/the-role-of-ambiances-and-aesthetics-on-millennials-museum-visiting-behavior