# The right metrics for marketing-mix decisions

> Research article (International Journal of Research in Marketing, 2020) · cited 41× · AI/ML

**Wikidata**: [openalex:W3051879448](https://www.wikidata.org/wiki/openalex:W3051879448)  
**Source**: https://4ort.xyz/entity/the-right-metrics-for-marketing-mix-decisions