# The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services

> Research article (Industrial Marketing Management, 2018) · cited 38× · AI/ML

**Wikidata**: [openalex:W2788163902](https://www.wikidata.org/wiki/openalex:W2788163902)  
**Source**: https://4ort.xyz/entity/the-relative-influence-of-functional-versus-imagery-beliefs-on-brand-sensitivity-in-b2b-professional-services