# The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective

> Research article (European Journal of Marketing, 2022) · cited 38× · AI/ML

**Wikidata**: [openalex:W4308658705](https://www.wikidata.org/wiki/openalex:W4308658705)  
**Source**: https://4ort.xyz/entity/the-relationship-between-digital-solution-selling-and-value-based-selling-a-motivation-opportunity-ability-moa-perspecti