# The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images

> Research article (Journal of Business Research, 2017) · cited 68× · AI/ML

**Wikidata**: [openalex:W2606278965](https://www.wikidata.org/wiki/openalex:W2606278965)  
**Source**: https://4ort.xyz/entity/the-real-campaign-the-role-of-authenticity-in-the-effectiveness-of-advertising-disclaimers-in-digitally-enhanced-images