# The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products

> Research article (Journal of Marketing Research, 2022) · cited 20× · AI/ML

**Wikidata**: [openalex:W4220668519](https://www.wikidata.org/wiki/openalex:W4220668519)  
**Source**: https://4ort.xyz/entity/the-price-entitlement-effect-when-and-why-high-price-entitles-consumers-to-purchase-socially-costly-products