# The power of the pen: Handwritten fonts promote haptic engagement

> Research article (Psychology and Marketing, 2019) · cited 36× · AI/ML

**Wikidata**: [openalex:W2996166353](https://www.wikidata.org/wiki/openalex:W2996166353)  
**Source**: https://4ort.xyz/entity/the-power-of-the-pen-handwritten-fonts-promote-haptic-engagement